A goal in most referral businesses is to attract and stay in touch with past clients so that the future isn't cluttered with time wasting lead generating vehicles just to keep a career a float. Using a blog in the mortgage business is a great way to express and share with current and future clients about your mortgage and lending views and style of business so that the business relationships have more material to bond with. Relationships...Relationships...A true referral business has relationships at the foundation of it's business. Quality is better than quantity. The relationships that a referral business person spends his/her time building and keeping up should be those that have character terms like Trust and Loyalty in their make up. Spend time with people that you care about and people that care and respect you and your time. Quality of life is birthed from quality goals.
Next time, Brad
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